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iContact Product Overview - Managing Your Contacts |
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Use CRM? Write a review |
Manage Your Contacts With “My Contacts”
Because we feel that email marketing is actually about building relationships, we’ve designed our contact management tools to help you get to know your customers even better. We provide drill-down reporting to help you target and personalize your messages to each individual on your list. Once you’ve determined who your message will go to, simply save that search for future broadcasts, as a list segment.
iContact provides precision marketing tools to get your message where you need it – in the hands of the customers who are most likely to buy. For example, if you ran a pet shop, you would want to only send messages regarding your new promotional cat toys to your cat-owning customers. iContact even supports “mail-merge” personalization, so you can address your customers by name. How’s that for staying on a first name basis?
Subscription Updates are a Snap with iContact
In addition to handling all of your unsubscribes and bounces, iContact can receive subscription requests from your website. Imagine converting your website traffic directly into mailing list subscribers. Subscription updates are handled automatically by our ultra-simple contact management system—something your basic spreadsheet can’t do alone. We know that many of our customers rely on spreadsheets for their daily work, so we’ve made it a breeze to import and export from every major spreadsheet and CMS.Quick Summary
- Easy to import and export your contacts from other software
- Handles subscribe and unsubscribe requests automatically
- Automatically removes a contact after five bounces (can be "unbounced" later)
- Allows one-at-a-time contact input for quick data entry
- Supports custom fields and mail-merge personalization
- Drill-down searching allows you to target specific groups of customers and save them for future mailings
- Add a sign-up form to your website to convert web traffic to mailing list subscribers
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