Aplicor Marketing Management

Aplicor Marketing Management

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Aplicor Internet Marketing Solution

Automating the Planning, Execution, Management & Assessment of Lead Generation
Sales and marketing management professionals recognize that you have to spend money to make money. However, the most successful business development professionals also know that you can't manage what you can't measure and advertising or demand generation programs performed without historical analysis, methodical execution and demonstrated payback are often money down the drain. Aplicor Marketing Management adds science and predictability to what has traditionally been an emotionally evaluated business expenditure.

Consistent and Repeatable Success
Aplicor Marketing Management allows sales and marketing staff to plan, methodically execute and measure the effectiveness of advertising, marketing and demand generation programs. Aplicor Marketing provides the process automation which allows sales and marketing professionals to identify and target their best prospects, configure campaigns with clear goals and expected response rates, methodically execute campaign project plans and generate qualified sales leads for the sales force. The quantifiable analysis yielded from Aplicor Marketing allows sales and marketing professionals to prioritize their campaigns based on effectiveness, make adjustments for improved future performance and increased lead conversion rates, allocate limited time and redirect marketing investment dollars toward the most successful programs, and demonstrate quantifiable ROI with the marketing budget.

More Effective Lead Management
Lead generation and lead management are critical precursors to sales and business development execution. The impact and importance of lead management has risen sharply due in part to the increased competitiveness resulting from the current economy. Effective lead management is far more than acquiring suspect lists or performing demand generation 'blasts' of e-mails, faxes or direct mail letters. Effective lead management is the acquisition of predicted and sufficient qualified sales lead opportunities and the subsequent discovery, management, nurture, and tracking of leads through a completed sales cycle and beyond. Aplicor improves lead management by increasing accountability and viewing leads from generation through closing.
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* Most mid-market organizations forfeit the bulk of their marketing results due to leads which are not followed up on a timely basis, followed-up more than once or followed-up at all. Aplicor Marketing Management can provide visibility with real-time views of individual leads which are getting cold, have become idle or have not received the attention they deserve.
* Organizations often base their marketing investment decisions on guesswork and further allocate the budget based on the number of programs instead of individual program effectiveness. Further, continued investments often recur based on a pattern and with little to no change based on individual program return on investment (ROI). Aplicor Marketing Management illustrates the anticipated and actual ROI for every marketing program, lists the programs in a relative and comparative results hierarchy, displays the trends of each program over time and allows marketing budget dollars to be allocated to the highest value marketing programs.
* Marketers normally lose track and remove themselves from accountability for lead conversion once the lead is handed over to the sales force. Aplicor Marketing Management is integrated with Aplicor Sales Force Automation so that Marketers have individual and collective lead views by type of lead, product, territory, salesperson or other segmentation. Leads distributed to the Sales Force can then be benchmarked and compared across segments. Marketers can become informed if leads to a distributed segment or salesperson fall below the norm, otherwise fail to advance or need outside assistance. Aplicor provides an effective link for sales and marketing professionals to work together.