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Business Intelligence
Customer Segmentation
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Most companies know the old adage is true: It's cheaper to market and sell to an existing customer than to acquire a new one. And customer acquisition costs will only keep rising over time. That's why it's critical to segment your customers, and generate revenue from your existing customer base. Moreover, it's imperative to have marketing analytics capabilities in order to foster strong customer relationship management (CRM) strategies.
Using NetSuite's CRM solution, you can mine your customer data and tap into new revenue streams. And since NetSuite CRM provides a single, powerful platform, you no longer have to switch back and forth between multiple applications, or departments, in order to obtain demographics data, customer buying patterns, or lists of your most valuable customers. Additionally, NetSuite CRM is completely integrated, saving you the considerable expense and hassle of tying together disparate systems yourself. |
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- With NetSuite CRM solution, you can segment your customer base, lower long-term customer acquisition costs, and generate more revenue from your existing customers.
- Upsell Manager delivers actionable customer intelligence—not just passive data analysis—letting you create effective up-sell and cross-sell campaigns.
- Ease of use features, such as point-and-click, enable a broad range of users to benefit from customer segmentation data, empowering the entire organization to create new revenue.
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- Advanced Expression Builder lets you create complex criteria using search expressions of "and," "or," and "not" across any combination of fields. Plus, parenthetical groupings enable you to perform cross-analysis of customer purchase history, service patterns and current pipeline activity for segmentation analysis.
- Target Group Creation Tools enable users to mine customer purchase, case, opportunity and transaction histories to create target groups, which can then be used to run up-sell and cross-sell campaigns.
- Upsell Manager adds more intelligence to the process of deciding which customers to target for up-sell campaigns, and which products to offer those customers.
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