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NetSuite CRM: Marketing Automation - Lead Management with Online Lead Forms |
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NetSuite CRM: Marketing Automation
Lead Management with Online Lead Forms
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Your leads pour in from a variety of sources—online forms, purchased lists, referrals and cold calling. But how do you manage and make the most of your leads? And how do you track leads as they become opportunities? For most companies, managing and tracking leads in a consistent way remains a key business challenge.
But with NetSuite's CRM Products, you have multiple avenues for lead entry, including online forms that allow you to capture leads directly from your Web site; CSV and XML import capabilities that detect duplication when using purchased lists; and manual entry for leads obtained through cold calling and referrals. NetSuite's CRM products also let you customize your lead qualification and scoring process in a way that's most meaningful to your business. And by combining lead management with a full view of customer CRM data, you can assess how effective your marketing campaigns really are. |
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- Lead management capabilities, combined with a full view of your customer data, allow you to analyze all your marketing efforts, obtain accurate lead conversion rates and better assess ROI.
- Customization through "clicks, not code" ensures that the application tailors itself to your business, not the other way around.
- Lead tracking capabilities allow you to follow the progress of a sale at each step of the way—from lead to opportunity to final sale.
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- Manage and analyze leads from diverse sources—online forms, CSV and XML imports, cold calling and referrals.
- Easy-to-use customization tools enable you to qualify and score leads based on your unique business requirements.
- Tracking features let you see the source of each lead at both the lead and opportunity level.
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