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Marketing Automation - Referral, Lead Source, & Promotional Code Tracking |
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Marketing Automation
Referral, Lead Source, & Promotional Code Tracking
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Keeping your finger on the pulse of all of your promotions, referrals and lead sources becomes more difficult every day. With multiple channels and multiple promotions, you need a better way to track your complex marketing activities—and the results.
Meeting the needs of growing businesses, NetSuite's CRM application enables you to track all this critical marketing data and provides lead management capabilities within a single, powerful application. NetSuite CRM also lets you design promotional discounts and track them via promotional codes. And these promotions can be created in any number of ways: as one-time use, percent-based, dollar-discount, or with a set expiration date, giving you maximum flexibility. |
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- Measure the effectiveness of all your promotions and marketing efforts, isolating both successful and problematic campaigns.
- Assess how well each of your promotions is doing in real time—and make adjustments on the fly—to turn on a dime and stay ahead of the competition.
- Track your leads and referrals within a single lead management application, enabling you to win—and retain—more customers.
- Monitor both your acquisitions costs and conversion rates in order to gain a real-world view of your marketing efforts.
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- Track leads and referrals by medium (purchase lists, print media, or TV), by types of leads (company size, industry, etc.), or by the promotional offer.
- Analyze conversion rates and ROI by lead source, and view how many leads were generated by each lead source.
- Categorize leads as either unqualified or qualified, and assess the number of touch points needed to move a lead through your sales process.
- Set up promotions according to the needs of your business.
- Drive recipients of promotions to an online form, your Web store, or your contact center.
- Ensure that customers receive the correct promotional pricing, regardless of which channel they’ve used.
- Monitor key parameters, such as the level of response, or market share, attributed to a given promotion.
- Allow sales reps and managers to track the ROI for each campaign from a single, powerful database.
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Compare NetSuite to:
Maximizer,
Entellium,
Oncontact,
Aplicor,
Soffront,
ADAPT Software,
Avidian,
Epicor,
InsideSales.com,
Kana,
Microsoft,
Oracle,
Parature,
RightNow,
Sage,
Salesboom,
Salesforce.com,
SalesLogix,
Saratoga Systems,
Siebel,
SugarCRM,
Surado,
ACCPAC,
ACT!,
amdocs,
Appshore,
Aprimo,
Ardexus,
Astea,
Aurum,
Chordiant,
Commence CRM,
CSG Systems,
Dendrite,
eGain,
Everest,
Infor,
JD Edwards,
LeGrand,
NetOffice,
Peoplesoft,
SalesJunction.com,
Salesnet,
Visitar,
Infusion Software,
Dataforce CRM,
BrainSell,
Zoho,
LeadMaster,
Model Metrics,
PipelineDeals,
Tour de Force,
VanillaSoft,
Balgord Software Solutions,
Landslide,
C2CRM,
CRMG,
24SevenOffice,
CNP,
PhaseWare,
Enterprise Wizard,
Revelation,
Exact Software,
Majestic,
Epicor,
Goldmine,
Consona CRM,
TechExcel,
Commence,
ePartners,
Stay-In-Front,
Pivotal,
SAP,
Workbooks,
RunE2E
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