Marketing Automation - Targeted Customer Segmentation

Marketing Automation
Targeted Customer Segmentation
Companies that continually tune their customer marketing efforts are increasingly tuning into marketing automation tools to assist in acquiring and retaining customers, as well as generating new sources of revenue. But even the best marketing tools prove useless, unless a company is marketing its products and services to a targeted base of prospects and customers.

Using NetSuite CRM, companies can build, execute, and measure their marketing campaigns. NetSuite's CRM application updates information on customer segments and profiles based on the constant input of new data. Plus, it mines that data continuously for better business intelligence. This customer segmentation information can come from a Web site, or from response patterns across multiple campaigns, such as direct mail, conferences, and training initiatives. It also comes from purchase histories and demographics of existing customers.