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Customer Experience Management: Improves Your Customer Satisfaction Rates
Customer experience management (CEM) captures the multiple methods you use to interact with and reach your customers, extending beyond traditional customer relationship management. Each of your customer portals, such as phone, email, personal contact, Web contact, blogs or social media tools are painting the picture of your organization’s total success with customer experience management. |
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Social CRM Tools: The Next Step in CRM
Facebook reports 750 million users, Twitter boasts 200 million accounts and LinkedIn claims 100 million users. Adaptable businesses are migrating to the new environment and learning to engage customers according to new rules. To do so, more and more businesses are utilizing Social Customer Relationship Management Tools (Social CRM tools). |
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How to Use Social Media Monitoring to Deliver Superior Customer Service
Part of the true power of social media monitoring lies in your ability to guide distinct customer conversations about your level of service, product quality or any issues you need to address. If that conversation turns negative, social media has the unique ability to place those comments into buyers’ minds at a viral pace, in contrast to the simple one-sided suggestion box of yesterday. Use social media monitoring tools to protect your brand and improve your customer service strategies. |
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RightNow: A Salesforce Alternative
According to the report from September of 2010, RightNow is a visionary leader and brings a comprehensive suite of web customer service products while having the greatest ability to execute on their vision. This combination of abilities makes RightNow a formidable competitor to any company that works in the cloud. Their CRM product called Engage has shown the ability to go toe-to-toe with Salesforce.com, and even beat the CRM market leader. |
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4 Benefits of Salesforce.com
More than 100,000 customers are using Salesforce.com to manage customer relationships. Why is the software so popular? The answer lies in looking at some of the core benefits of Salesforce.com. |
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Top 10 Salesforce Add Ons Part 1
The company’s approach to the market enabled Salesforce to rapidly achieve market dominance, spurring the creation of add ons that extend the value of the platform. A number of Salesforce add ons can enhance capabilities for your users. Take a look at the first installation of the top 10 to see what might contribute to your environment. |
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Top 10 Add ons in the Salesforce AppExchange Part 2
The Salesforce AppExchange offers a wide variety of solutions designed to expand the capabilities of your salesforce.com deployment. While you may have specific needs that can be met with your add ons, other apps found within the Salesforce AppExchange can extend the value of your information and streamline your efforts to deliver optimal customer care. Take a look at the next five in the top 10 apps in the Salesforce AppExchange. |
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Marketo: The Best CRM Application for Marketing
One of the reasons Marketo is considered one of the best CRM application vendors has to do with its customer service. It received an AppExchange Award in 2010 for its customer service software. The company is considered a tough leader that delivers marketing automation backed by impressive customer service, which is enhanced by its integration with customer service-based CRM software. The user interface used by Marketo is simple yet effective for the user. The platform is intuitive and doesn’t require programming or scripting. The best CRM application, Marketo, is sophisticated yet easy to use, and unlike other automation solutions, it requires no cost for orientation or installation. |
