Pivotal Overview - Marketing Automation

Pivotal Overview - Marketing Automation

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Having a decisive competitive advantage in your market begins with smart marketing. Innovative marketers need to measure the impact of every marketing campaign on the sales pipeline—turning the art of lead generation into a science that can be optimized for maximum business impact.

To meet the diverse needs of today's marketers, CDC Software offers two highly effective marketing automation solutions: Pivotal eMarketing and CDC MarketFirst.

Pivotal eMarketing enables marketers to harness the data inside their Pivotal CRM database to conduct segmented, personalized electronic communications quickly and cost-effectively. This easy-to-use tool features a wizard-driven campaign designer, enabling users to quickly design and schedule campaigns, as well as track their success.

For marketers with more advanced needs, CDC MarketFirst™ is a highly efficient marketing automation and lead management solution that enables marketers to conduct even the most complex multi-channel campaigns. Foster relationships with the right prospects over time, ultimately cultivating easier sales and satisfied customers.

Unlike many CRM systems' marketing components, which are little more than an afterthought, CDC MarketFirst is a market-leading marketing automation system in its own right. Available either as a standalone marketing solution or as an integrated part of the Pivotal CRM suite, CDC MarketFirst has the power to revolutionize your marketing programs all on its own, or to deeply align and connect your marketing, sales, and customer service teams as part of your overall customer relationship management strategy.

Use CDC MarketFirst to engage your targets with tailored messaging, generate and qualify leads, build your database and prospect profiles, distribute high-quality leads to your sales force, and automate lead nurturing for cooler leads. With CDC MarketFirst, your sales team won't waste valuable time chasing the wrong leads, and the return on your marketing initiatives will never be untracked.

CDC MarketFirst is designed to give marketers the tools they need not only to be more effective, but to measure their success in terms that matter to sales managers and CEOs:

• Increase Marketing Effectiveness: Learn from customer responses to marketing campaigns across multiple channels to optimize every interaction. Keep track of more prospects and customers—as well as their preferences—with fewer resources.
• Leverage Powerful Marketing Automation: Develop highly personalized, multi-touch lead generation and nurturing programs, cross-sell and up-sell programs, renewal campaigns, and more. Automate lead scoring and distribution, and completely automate event management.
• Increase Lead Conversion Rates: Built-in business rules enable marketers to nurture prospects, assign further qualification, or instantly pass hot leads to the appropriate sales representative for quick follow-up, increasing the chance of successful lead conversion.
• Align Marketing and Sales: Build effective processes for developing, qualifying, nurturing, and distributing leads—accelerating the sales process. Integrate marketing programs and CRM systems into a closed-loop process that provides a continuous flow of qualified leads to your sales team.
• Gain Immediate Visibility into Campaign Effectiveness: Track campaign results with real-time reporting. Identify what's working and optimize the marketing mix to grow your acquisition rate and customer value.
• Ensure Brand Consistency: Execute campaigns in all major languages worldwide, while managing templates centrally to ensure brand consistency and compliance with standards and privacy rules.