Infor Retail CRM

Infor Retail CRM

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Solutions to increase customer loyalty and retention across all channels.

The retail world is complex, with an ever-expanding set of stores, products, channels, formats, and geographies. Retailers face increasing service expectations from customers even as competition and commoditization are making it more difficult to sustain premium pricing and profit margins. What’s needed is a CRM software system that helps you maximize every customer interaction to increase loyalty and retention.

Infor CRM for Retail delivers up-to-the-minute, event-driven intelligence to customer interactions so you can understand customer behavior and unlock the true potential of marketing campaigns. Integrated marketing capabilities enable retailers to plan, execute, and monitor permission-based outbound marketing campaigns. With Infor CRM for Retail, your company can increase sales and provide exceptional, cost-effective service without replacing systems. 

Infor’s customer relationship management solutions for retail help you:

• Better understand customer behavior

• Increase marketing productivity

• Manage and measure cross-sell and up-sell offers

• Achieve a single view of the customer

Infor’s CRM solution helps you deliver the best up-sell and cross-sell offers during both inbound and outbound interactions across multiple channels. It works seamlessly with existing front- and back-end systems so you can leverage your technology investment now. Components include:

Marketing—inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles that can be analyzed to identify high-impact offers at the time of interaction.

Sales—sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction.

Service—personalized contact center capabilities that give customer service representatives a unified view of customers across all existing systems and empower them to shorten call times and resolve issues on the first call. Sophisticated, real-time analytics drive personalized, customer-focused processes and offers, turning customer interactions into revenue opportunities.