Landslide Customers - Robinsoft Case Study

Landslide Customers - Robinsoft Case Study

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Robinsoft Case Study

Size: 12 employees; 3 Salespeople

Product: Software for School/College Administration

Customers: Small to Mid-Sized Colleges

SFA User? In-house software

Landslide Value: Landslide Helps Robinsoft Implement a Consistent Sales Process

RobinSoft Corporation is a small start-up headquartered in Union City, Georgia, that provides school administration
software for small to medium post-secondary schools. Using software from Pittsburgh-based SalesGene, the
company has recently established a sales process that keeps all customer-facing employees on the same page.
SalesGenes Landslide application enables RobinSoft to guide sales people through the best sequence of steps to turn a prospect into a customer, so each member of the sales team can leverage the same strategic message, tactics and marketing collateral to close a deal.

According to RobinSofts Director of Sales & Marketing Catherine Garland, the software helps streamline
communications and keep the sales and marketing teams in sync, even when they operate in disparate locations.
Landslide is helping us work smarter by following the most eff ective process to move prospects through the sales
cycle, says Garland.

RobinSoft also uses the Landslide io channel, a secure portal for exchanging information with customers. The io
channel off ers a unique way to engage with customers, maintain ongoing communication and enhance the overall
customer relationship. By collaborating with product marketing, we can populate each customer's site with the latest pricing sheets and brochures, and feel confident that we are sharing the most updated collateral.

The io Channel also allows RobinSoft to launch WebEx meetings and product demonstrations directly from the site,
which, according to Garland, is a surefire way to close a deal. Garland adds, As our sales team grows, Landslide is
helping to train new members to sell our GradPro software. By combining Landslide with their own sales skills, we feel they have everything they need to be successful.

Cathy Garland, Director of Marketing and Sales:

“The io channel off ers a unique way to engage with customers, maintain ongoing communication and enhance the overall customer relationship. By collaborating with product marketing, we can populate each customer's site with the latest pricing sheets and brochures, and feel confident that we are sharing the most updated collateral.”