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Partner Relationship Management
Marketing Campaigns and Promotional Discounts
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Staying competitive means having top-notch alliances. Such alliances may include strong executive commitment by one company to one another, trust in each other's capabilities, and the willingness to work together closely on multiple fronts, including: co-selling activities, joint marketing activities and development of joint solutions.
But exactly how do you make the most of your joint marketing efforts? And what marketing activities help ensure maximum benefit while minimizing risk?
Many companies have already successfully addressed those questions by turning to NetSuite CRM+. With its Advanced Partner Center, NetSuite CRM+ enables you to generate profitable incremental business for both your company and your partners. You can even help your partners improve their campaign response rates, as well as your return on co-marketing dollars. |
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- Measure the effectiveness of your joint marketing efforts, isolating both successful and problematic campaigns.
- Use performance to benchmark the alliance. Set specific, measurable goals—both short term and long term—based on multiple criteria, such as new customers, increased market share, new products, faster time to market, increased quality, or increased customer satisfaction.
- Track and analyze all your key marketing data, including leads, closed sales and ROI from joint marketing efforts, within a single application.
- Assess both your acquisitions costs and conversion rates in order to gain a real-world view of your joint marketing efforts.
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- Support your partners' marketing efforts with marketing campaign tracking capabilities, which allow you to monitor and optimize channel programs.
- Set up promotions according to the needs of your joint businesses.
- Extend promotional discounts to your partners as one-time discounts, or on all sales within a particular time period.
- Ensure that customers receive the correct promotional pricing, regardless of which channel they’ve used.
- Monitor key parameters, such as the level of response, or market share, attributed to a given campaign.
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