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SAP Overview - Real-Time Offer Management










SAP Overview - Real-Time Offer Management
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The SAP Real-Time Offer Management software is an advanced analytical real-time decision engine that enables you to optimize any decision-making process, such as for cross-sell and up-sell offers, retention, service-level adherence, and lifetime value boosting. The software takes into account all relevant information, including up-to-the-moment interaction information, to help you to take the most appropriate next action to enhance customer relationships on all customer interaction channels.

SAP Real-Time Offer Management supports the following processes, including:

Offer management
  • Centrally create and manage offers across all interaction channels.
  • Easily define offer targets, eligibility rules, and policies.
  • Simulate and test offer effectiveness before putting it into production.
  • Create and deploy offers without IT dependence.
Real-time decision making
  • Make intelligent real-time recommendations for cross sell, up sell, retention, and next-best actions.
  • Take into account all relevant customer information, including session information and other factors such as agent skills and an offer's value, to make the optimal recommendations.
  • Leverage advanced optimization and arbitration real-time analytics accompanied with personalized decision support.
Self-learning
  • Automatically adapt offering prioritization to shifting market trends, customer tastes, and seasonality effects.
  • Learn from every customer interaction to anticipate future customer demands.
  • Experiment and automatically learn from responses to recommend offers with highest likelihood of being accepted.
Offer analytics
  • Gain insights into offer effectiveness by understanding how and why offers are performing.
  • Review your agents' effectiveness in promoting offers and their conversion rates.
  • Gain a more thorough understanding of your customer segments by seeing their reactions to various offers.
  • Leverage the insights to build more effective and targeted offers.