CRM Glossary

CRM Glossary

Business software has many acronymns and terminology that can be very confusing. We have developed a comprehensive CRM glossry to help you better understand what everything means.

The continuous process of measuring producers, services, and practices against competitors or recognized industry leaders. It is an ongoing activity that is intended to improve performance and can be applied to all facets of operation. Benchmarking requires a measurement mechanism so that the performance gap can be identified.

» Back to Top

A process or methodology that has been proven, through experience and research, to work well and produce successful results, and is therefore recommended as a model. A best practice is a well-defined method that contributes to the successful completions of a process or task. Some of the more commonly used best practices could be quality control or change management.

» Back to Top

(see Reporting and Analytics)

» Back to Top

Represents business that is conducted primarily between two businesses, as opposed to business-to-consumer (B2C).

» Back to Top

Represents business that is conducted between a business and end users or customers. Selling goods directly to consumers is considered B2C. This distinction is important when comparing Web sites that are B2B, as the entire business model, strategy, execution, and fulfillment is different.

» Back to Top