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CRM Glossary
Business software has many acronymns and terminology that can be very confusing. We have developed a comprehensive CRM glossry to help you better understand what everything means.
Web Analytics
Web analytics is the process of analyzing the behavior of visitors to a Web site. It refers to the measurement, analysis, and reporting of Web site usage by visitors. Web analytics can include tracking the clicks and drilldown behavior of customers within the Web site, determining from which sites customers arrive, tracking and analyzing online behavior. This data helps site managers better understand the visitor, effectiveness of the site, and future needs of the Web site by addressing content, merchandising, designs, and more.
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Web-based CRM
CRM application that provides full access to users via the Web, ensuring data security and integrity.
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Workflow Management
Workflow Management is the automation of policies and procedures, resulting in improved customer services, in a marketing campaign or a sales process.
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