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Tour de Force Marketing Campaign Management |
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- Manage all company campaigns along with individual mailing types
- Create and maintain extensive prospects’ mailing lists and selectively choose mailing lists for desired campaigns
- Generate marketing lists based on POS data from business system integration data and easily import to Campaign Management module
- Automated process for conversion of Campaign leads into Tour de Force Accounts/Contacts with the ability to quickly assign follow-up tasks to salespeople
- Manage and maintain both html and plain text emails within a campaign
- View summary information for a Campaign that shows the key indicators of success for a specific campaign including the response rate (lead contacts processed vs. total contacts in mailing)
- Extensive interface to Exchange to process campaign mailings and log the email within the Contact record in Tour de Force
- Ability to send multi-part MIME emails
- Ability to manage Do Not Send lists
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