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Tour de Force Marketing Campaign Management










Tour de Force Marketing Campaign Management
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  • Manage all company campaigns along with individual mailing types
  • Create and maintain extensive prospects’ mailing lists and selectively choose mailing lists for desired campaigns
  • Generate marketing lists based on POS data from business system integration data and easily import to Campaign Management module
  • Automated process for conversion of Campaign leads into Tour de Force Accounts/Contacts with the ability to quickly assign follow-up tasks to salespeople
  • Manage and maintain both html and plain text emails within a campaign
  • View summary information for a Campaign that shows the key indicators of success for a specific campaign including the response rate (lead contacts processed vs. total contacts in mailing)
  • Extensive interface to Exchange to process campaign mailings and log the email within the Contact record in Tour de Force
  • Ability to send multi-part MIME emails
  • Ability to manage Do Not Send lists

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