eSalesTrack Solutions Overview - Campaign Management

The First Sale is Just a Test

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The first sale tells the customer all about your organization. It answers several essential questions about your organization:

• Will you forget the customer in the time between signing the contract and delivery?
• Will you provide support during product adoption?
• Will you respond quickly and knowledgably to customer support requests?
• Are you able to anticipate the customer's needs in the future, based on the information collected in all the prior contacts?

During this test, the actions of your entire organization determine whether you pass, or fail. Here's what you need to know:

How to Fail the Test

To fail the test, conduct your business without on-demand CRM software. The individual salesperson will be uninformed of essential aspects of the customer experience, and has no chance of remembering the entire account history. Even if the salesperson did manage to track a customer's history, nobody else would have that information.

Pass the Test

To pass the test, implement on-demand CRM software solutions. Your organization will be equipped with the necessary tools and information to pass any customer service test.

• All points of contact will be responsive to the full customer history. This includes salespeople, call and customer support centers, service centers, management, and even accounting.
• The sales force will be mobilized with instant access to all information related to the client. It will be equipped with all product and organizational information. All this information will be available anytime, anywhere.
• Hidden tools, channels, techniques, and opportunities are suddenly identifiable and available to be responded to, because all the related information resides within a single, integrated system.
• As your organization grows, all the information automatically scales with it.

CRM is the tool that equips your entire organization-from sales to service and beyond-to pass the test of the first sale. What about your benefits? Long-term customer relationships built on service, trust, and professionalism.

eSalesTrack Features for Customer Service

• Detailed customer accounts.
• Customer service history and customer activity history.
• Tagged record search.
• Custom account arrangement, with time, territory, buying power, and more.
• Integration of Outlook and other communication tools
• Easy data sharing across the organization.
• Mobile and wireless customer service tools.
• Event, time and task management tools for enhanced customer service.
• Consolidated and detailed customer service reports with custom filters.