Onyx CRM Product Overview

Onyx CRM Product Overview

Campaign Management

Plan and execute marketing campaigns, including rich outbound email, online seminars, advertising, inbound and outbound telemarketing, web personalization, event marketing, online lead capture and more.

Campaign Analysis

Measure and analyze the performance of every campaign using comprehensive reporting and analytics to provide immediate feedback on key success factors to increase campaign effectiveness for future marketing initiatives.

Target List Management

Precisely segment customers and prospects to build highly targeted lists for focused marketing activities. Provide marketing analysts with graphical tools to easily generate targeted lists to execute multi-stage, event-driven campaigns, and save list selection criteria for reuse.

Product Tracking

Track the products customers have purchased or are evaluating and link product sales and evaluations to marketing campaigns. Store warranty and registration information for products and track competitive products in customer accounts.

Surveys

Use in-person, telephone and web-based surveys to immediately capture customer data, gathering information you need and giving your customers a link for instant feedback into your organization. Easily customized surveys allow you to gather profile information, monitor customer satisfaction, track customer preferences, and more.

Customer Profiling

Gather, track and continually update customer preferences and activities. Use detailed demographic profiling to target customers and prospects with relevant information.

Collateral & Literature Fulfillment

Quickly send product literature, brochures, proposals and presentations via mail, e-mail or integrated fax. You can send literature to one customer or thousands with a single mouse click. And you can enable your customers and partners to order literature online and have their order fulfilled automatically.

High Volume Email

With the Onyx Email Accelerator you can send high volume HTML emails to target lists of individuals and then track the downstream recipient email actions in Onyx through List Manager and Campaign features. Bulk emails are sent as personalized emails-in both the "to" and "from" lines-from individuals or groups in your company. "Unsubscribe" options ensure that you have willing recipients. And emails are delivered without "spam" traits ensuring a higher percentage of your mail will actually reach your audience.

Marketing Encyclopedia

Create an intuitive catalog of product and marketing information, collateral and presentations in a unified resource center for your sales, marketing and service teams. Access information through an intuitive and customer-defined hierarchy and utilize powerful search tools help you find the information you need. Sales professionals can use simple tools within the Marketing Encyclopedia to immediately publish marketing and sales materials to web sites for prospects to access directly.

Workflow process automation

Streamline your processes to decrease the number of systems that a user has to consciously touch to complete an activity. Turn complex workflows into simplified end-to-end sequences so that all users consistently follow your business processes from day one. Fewer systems and simpler workflows equate to reduced training time and cost.